Free tool for service businesses
Speed-to-Lead
Calculator
Most people hire whoever calls them back first. See how much revenue your slow follow-up is costing you every month, and how many more jobs you'd win by answering every lead in seconds.
- No signup needed
- Answers in seconds
- Based on lead-response data
Your numbers
Rough guesses are fine. Move the sliders and your results update as you go.
Sets typical starting numbers for your trade. Tweak anything to match your business.
Every new inquiry that comes in: phone calls, form fills, and messages.
What one new customer is worth to you (a single job, or their first year with you).
Of the leads you get now, how many turn into paying customers.
How long it usually takes to get back to a brand-new lead, after-hours ones included.
Lost to slow follow-up
That's about $64,355 a year walking out the door.
Extra jobs you'd win by answering every lead in seconds, day and night, before they call someone else.
Your follow-up speed
Same dayCustomers lost / mo
8Close rate now
25%would call a competitor if you don't pick up (CallRail, 2025)
82%Survey of 1,000 U.S. consumersOdds a lead becomes a customer, by how fast you answer
At your current speed you're winning about 25% of your leads. Answer every one in seconds, day or night, and that climbs toward 40%. That gap is roughly $5,363 a month you're handing to whoever calls your lead back first.
Book ConsultationYour leads are calling.
Are you answering?
The first business to respond usually wins the job. Our 24/7 AI systems answer every call, text, and form in seconds, book the appointment, and hand it to you, so you never lose another lead to a slow callback. Book a free call and we'll set it up for you.
How we crunch these numbers
We start with your current customers (leads times your close rate). Then we estimate the close rate you'd reach if every lead got an instant, around-the-clock response, since response speed is one of the biggest drivers of whether a lead ever turns into a job.
The lost revenue is the gap between those two: extra customers times your average value. Lead-response research consistently shows the odds of winning a lead drop fast after the first few minutes and fall off a cliff after the first hour.
In a 2025 CallRail survey of 1,000 U.S. consumers, 82% said they'd call a competitor when a business doesn't pick up. CallRail, 2025.
These are ballpark estimates meant to get you thinking, not a promise. Your real numbers depend on your market, your offer, and how consistent your follow-up is. Want the exact picture? Book Consultation and we'll map your current setup.
What is speed to lead?
Speed to lead is how fast you respond to a brand-new inquiry, a call, a form fill, or a text, from the moment it comes in. It's one of the biggest hidden levers on how many leads you actually turn into customers, because most people hire whoever gets back to them first.
How fast should you respond to a new lead?
Under 5 minutes. Response data shows the odds of connecting with and winning a lead drop sharply after the first few minutes and fall off a cliff after the first hour. In a 2025 CallRail survey of 1,000 U.S. consumers, 82% said they'd call a competitor when a business doesn't pick up. CallRail, 2025.
How much do slow response times cost?
More than most owners realize. If you get 50 leads a month worth $500 each and slow follow-up costs you even 10 extra sales, that's $5,000 a month walking out the door. This calculator estimates your number based on your lead volume, average customer value, and how fast you respond today.
Want the full picture for your company?
Get your free Leak Map: a personal report on where calls and leads slip, with a dollar figure and a fix list.